Archive | General management

Who sets the performance standards in your operation?

Performance standards: Who sets them in your dealership?

Unless you sell every car, write every repair order, wait on every parts customer, you achieve your goals through the performance of your people.  Are they crystal clear about your expectations?  Do they know–because you’ve told them–what your minimum performance standards are?  Do you know? Right now, some managers reading this are thinking: “We don’t […]

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Customer perceptions begin early

Customer perceptions: converting prospects to buyers

When baseball legend Joe DiMaggio was asked why he put maximum effort into every play, even when the outcome of the game was not in question, his answer was simple: “There is always some kid who may be seeing me for the first time. I owe him my best.”  DiMaggio understood the power of customer […]

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